A new single release from L.O.V.E. Culture boasts a youthful swagger and fiery attitude along with a hard-hitting flow and heavy-handed beats making this track a total banger from start to finish.
"Rap Song" is resiliently fun and comes through as a damn good time along with being able to grab it your attention with such massive character and persona right from the get-go.
You can tell that this was put together by a group of people who have an absolute love for their craft and what they do because you can hear that with every second that passes on this track.
It's completely addictive and one of those songs that gets better the louder that you turn it and that is something I can't say all that often.
There are several different rap styles and artists involved with this release and it feels like a collective work which is something a bit refreshing for the genre, and it's done with a unique perspective and really has the ability to pull you in.
I love the crossover of old and new school styles on this song and that goes also for the beats and music as well as the vocals because all of it has classic influence in there but when I say classic, I mean even 90s and early 2000s rap influences as well.
I also really loved that almost lo-fi feel that's blended in throughout the song too and that is part of what gives it that sort of nostalgic or old-school feel so that whole aesthetic really comes through in the track well.
Upon listening to this track, I had to take a little bit of a deep dive into the back catalog for this project and when I did, I found absolute soiree of tracks on Spotify that have been released since early 2019 each with that great character but changed a little bit according to the release itself.
A lot of these tracks give a good example of the presence of this project and the people that are involved with it.
This is absolutely massive and it's refreshing to hear something like this right now with some subgenres of rap music being so predictable these days.
To hear something fresh and with this great energy to it that never ends is completely undeniable and completely addictive.
More releases should have the amount of character that this one, and I can't wait to see what comes from L.O.V.E Culture next.
I would easily give this a 9 out of 10 but definitely check it out for yourself and turn it up.