Bordertown & Co. Crushes It with Southern‐Drenched Rock ‘n’Roll in “Backroad King”

East-Central Illinois may not traditionally be thought of as the birthplace of rambunctious, gritty, country-tinged rock—but Bordertown & Co. is out to change that. With the release of their latest music video for “Backroad King,” they’ve delivered a potent reminder that roots and rebellion go together like boots and dirt.

Directed with flair by Dustin Danger and premiering today, the “Backroad King” video is more than a promo—it’s a short, high-voltage film. Picture dusty backroads cutting through rural landscapes, the roar of amplified riffs, and scenes so charged that the video feels like a cinematic joyride straight into the wild heart of Americana. The band’s regional identity comes through loud and proud, rooted in real places, real nostalgia, and unapologetic freedom.

The track itself is an intoxicating blend of southern swagger and edge. The guitars are gritty and blues-soaked, the rhythm pumps with energy, and the chorus hits with the kind of grit that makes you want to crank the volume right through the speakers. It's the kind of song that walks the line between your dad’s old trucks and a midnight beer-fueled singalong—classic-country heart with rock-and-roll soul. They're a band that clearly eats,

sleeps, and breathes the grit they sing about.

Originally framed in their self-titled EP released back in September 2024, “Backroad King” is now getting its time in the spotlight—and it’s here to stay. This track feels raw—one that announces Bordertown & Co. as more than a regional act; they're pushing toward something much grander, expanding the blueprint of modern country rock.

If today’s release is any measure, the video for “Backroad King” is a whole mood—full-throttle, unapologetic, and undeniably authentic. In a genre that sometimes tiptoes between traditions, this band stomps every floorboard in. Whether you're a pickup-driving outlaw or just someone who appreciates a rowdy guitar riff delivered with homegrown pride—you’ll want to press play, crank it, and let the backroads take you wild.

Follow the band at bordertownandco.com