top of page

Spotlight Interview With Krafty

A fresh banger from Krafty brings out a unique but familiar R&B vibe that combines a soiree of textures and smooth basslines to bring out a refreshing and addictive feel that sims around you and lets you get washed away with its deep groove and sultry vocals.

"Fun Fact" is a sexy song that takes on some crazy awesome lyrical phrasing that comes off crisp and even when it gets fiery, it still keeps to that silky tonality.

This track has a cool and almost futuristic undertone that makes the song sound kind of vast and big with swelling synth pads and an ambient approach that lurks just beneath the surface of everything.

This release really does a great job of showcasing the artists youthful style but very smart songwriting and surely gives off a heavy presence that carries out through the songs course.

Krafty has one of those styles that you just know it's him when you hear it. It has a ton of radio appeal and commercial sense but also has something about it that feels underground and all its own as well.

What even better is that once you dig into this track, you can check out the rest of his back catalogue on Spotify and there you'll find more than a few gems.

With the release of such a great single, we wanted to touch base with Krafty to find out where this all came from and what may be next for the artist.

Here's what happened.

RAG: Okay so let's start with "Fun Fact" This single has a colorful swagger to it! Where did this track come from?

“Fun Fact” was the result of a period of creative/writer’s block. I was listening to the beat that my producer Devin sent me, and I just started thinking. “How am I going to hit this? What pocket do I fit in?” I finally decided I just have to get weird with this.

So, I started freestyling to the beat for about half an hour a day, for two weeks straight until I got the flow I needed.

Then I started looking at Japanese rock songs from the 2000’s, specifically my favorite band The Pillows. What they do in their hooks is they use a phrase in English, to really bridge the language gap.

What I took from that is to simplify your message.

RAG: So how did this all begin for you? When did you fall in love with music really?

I’ve always had a deep love for music as far back as I can remember.

I used to have special moments with my Mom where she would play a band for me, and we would just drive around and listen to their album. We would listen to albums like The Car’s self-titled album “The Cars” 1978 to Wu Tang Clan’s “Enter The Wu”. I introduced my Grandfather to Genuine with his 2001 song “Differences” when I was 10. When I found a sound I liked I just had to share it, as music is the way I communicate and connect with others.

Back in 2013 I started an alt rap group called Hard Hearted with my best friend at the time.

The music felt like video games, vaporwave, and rap music combined, it was really unique. I think we really had something special going, but growing responsibilities and having different schedules and commitments, made it harder and harder to find the time to work on music.

In 2017 things changed for me and I really started taking music more seriously and have been putting all my energy into music ever since.

RAG: Who is in your headphones right now?

A Japanese rock band The Pillows, a singer named Emma Remelle, Jeremih, Joji, Jackson Wang,Tems, and Trippie Redd.

RAG: What inspires you to write a song?

I write music to reflect what I can’t always communicate. Like when someone's actions make me sad, when I am frustrated with myself, or when I have things that are buried underneath my day to day, but are not always easy for me to just openly speak on.

RAG: I'm hearing some great styles on this song. Who are some of your biggest musical influences?

I am a huge fan of the video game composer Nobuo Uematsu, he was responsible for creating music from the early Final Fantasy video, he is a huge inspiration to me. I’m also a fan of 80’s deathrock bands such as Bauhaus, Siouxsie and the Banshees, etc, but if we’re talking hip hop, I’d say Pharcyde, MF Doom, I admire Smino a lot.

RAG: What are you doing when you're NOT working on music?

I’m a Bay Area native, and I work in the local film industry. I love going on hikes, and playing video games. Lately I’ve also gotten into board games, as it brings me and my friends to the same room, to shit talk, and antagonize one another.

When I am not doing the above, or making music, I put time into acquiring the visuals for my music. Coming from a film background, it’s super important to me to be able to provide the full experience to my audience. They’re also a way for me to showcase my personality. In the video for “Fun Fact” I decided to let myself go and to not take myself too seriously.

RAG: Would you say live performances are a big part of what you do?

I would say that live performances are definitely something I am focusing on, more so than ever before. I’m currently rehearsing my new upcoming album “Serpents” so I can do shows soon, to showcase what I’ve been working on. In “Serpents” I experimented a lot with different vocal styles/sounds & FX, so I am practicing with my engineers as much as I can to provide an authentic and killer live show experience to my fans when the time comes.

RAG: This song feels like a big undertaking, is there any advice you'd give to other up and coming artists out there?

My biggest piece of advice would be to build visual concepts around your sound and overall style, explore sounds outside of your comfort zone.

Another piece of advice would be to be open to not doing every step of the process yourself.

If you want to get your sound further faster, record at a studio, be realistic with budgeting, and allow yourself to take input and ideas from engineers you may work with. In the booth, if you are flexible and try new things, you’ll be pleasantly surprised with what you can create.

RAG: What can your fans expect from you in the near future?

Expect to go on a ride with me, I’ve got twists and turns, and I’m always moving, music is something that is always evolving, so you won’t see me lacking.

I have an album coming out next year called “Serpents” which blends various genres, is a little bit on the darker side, and has some really unique features.

RAG: Before we go, what would you like to say to fans of the music?

From the bottom of my heart, thank you to anyone on this journey with me. Let's turn this shit up!

43 views0 comments


bottom of page